Case Study 001 → LAMINA1

Building the future of digital ownership, IP, and creator economies with legendary sci-fi author and futurist Neal Stephenson.

For the past two and a half years, I have been leading content, documentation, UX copy, user testing, social media, community, and partnership programs for LAMINA1 — a Web3 creator platform founded by legendary author/futurist Neal Stephenson. As a founding member of the L1 team, I laid the foundation for the LAMINA1 brand, voice, content strategy, and design system in collaboration with NYC design studio U.N.A.M.E.D., then spent the next two years activating it as we developed our tech, platform, and decentralized community of open metaverse builders and creators. Highlights so far include:

– Collaborating with L1 engineers, product leads, and designers to ensure clear, consistent branding and communication across L1 products and features
– Writing and designing the majority of outgoing promotional/sales materials — including whitepapers, product decks, brand sizzles, blog entries, documentation, official updates, partnership pitches, social posts, and event activations
– Leading a team of 12 moderators and 25 ambassadors providing 24/7 support, content, QA, bug reports, and educational materials to over 50,000 open metaverse builders, creators, and developers
– Hosting a bi-weekly AMA/education series featuring builders, creators, and partners across the LAMINA1 ecosystem
– Recruiting/managing cohorts of 50+ early access partners, 50 featured creators, and 100 content/ecosystem grant partners
– Developing original IP with Neal Stephenson and Weta Workshop for an upcoming NFT/game experience
– Building the LAMINA1 community/social footprint from 0 to 150,000 (no ad spend, all organic) in less than 12 months

Insights: Blockchain isn’t just for the bros — but security risks, over-financialization, and bad UX remain some of the major barriers to mainstream Web3 adoption. The industry still has a lot of work to do before it can live up to its full potential as a disruptor of unfair platform economics and digital ownership (as imagined by early visionaries like Satoshi Nakamoto and Neal Stephenson). However, that work should and must be done by developers and creators, who unfortunately face an uphill battle right now against some of the more nefarious urges of the industry.

Impact: 631,000 Wallets Worldwide, 10,000 Daily Active Users, 30-50,000 Daily Transactions, 1500+ Creator/Developer Contracts Deployed, +20,000 Digital Artworks Published, $9M Raised, 7.7M Platform Transactions, Successful Launch & Token Listing in November 2024

Casey Halter — Portfolio LAMINA1 Sphere Disney+BettermentWest ElmSmithsonian ChannelESPN+NgarenTeenNickSilica MagazineMore... About LinkedIn Instagram Contact ©2025 Casey Halter

Casey Halter — Portfolio

LAMINA1
Sphere
Disney+
Betterment
West Elm
Smithsonian Channel
ESPN+
Ngaren
TeenNick
Silica Magazine
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©2025 Casey Halter